Our Story
Pioneers of Sports Marketing in South Africa
Megapro Holdings (Pty) Ltd has been a pioneer in the South African sports industry since 1986. Starting small, with Ockie Oosthuizen, George Rautenbach, and Theunie Lategan as the founding shareholders, our first rugby client was Randburg Rugby Club, followed soon after by Ellis Park and Transvaal Rugby. In 1992, we signed our first contract with SA Rugby, a relationship we are proud to maintain to this day.
Our initial focus was on raising funds for rugby clubs and unions, as well as cricket unions. But as the industry evolved, so did we. Our specialties expanded into a full-service commercial offering across all major sporting codes in South Africa.
We have been involved in every major successful sporting event in the country. Sport is not just our business – it is our legacy, our culture, and the passion that drives everything we do.
With 40 years of industry experience, Megapro is the premier partner for rights holders, brands, and fans seeing to unlock value in the dynamic world of sport and entertainment in South Africa and beyond.
WE ARE SPORT.
Experience
Successful Past Events
1986
Megapro Holdings (Pty) Ltd Established
1993
Signet Established
1995
Rugby World Cup
1996
Africa Cup of Nations
2003
Cricket World Cup
2006
Megaview Established
2007
ICC T20 World Cup
2009
Indian Premier League (IPL)
2009
British & Irish Lions Tour
2010
FIFA World Cup
2013
Africa Cup of Nations (AFCON)
2021
British & Irish Lions Tour
2022
Rugby World Cup Sevens
2023
Netball World Cup
2025
MegaLive Established
Our Approach
Building Partnerships. Unlocking Value. Driving Growth.
At Megapro, we build partnerships that align the interests of rights holders, brands, and broadcasters, leveraging our deep industry insight to deliver innovative solutions that unlock commercial value and drive mutual growth.
01
Our Approach
We analyze, identify and connect brands with premium sports properties in South Africa and beyond, creating strategic partnerships that drive awareness, engagement, and growth.
02
Our values
Integrity, client-centric, collaboration, innovation.
03
Our mission
To be the trusted commercial partner of choice for brands and rights holders.
Meet the Team
The Experts Behind Our Legacy of Innovation and Excellence
George Rautenbach
Group Chairman
Marc Jury
Group Chief Executive Officer
Clive Eksteen
Group Commercial Officer
Nicolette Le Roux
Group Financial Officer
Paul Zacks
Chief Executive Officer: Signet Licensing
Sean Everett
Chief Executive Officer: MegaLive
John McCarthy
Sales and Hospitality
Brad Guymer
General Manager: Rugby
Sean Everett
Chief Executive Officer of MegaLive
John McCarthy
Sales and Hospitality
40
Years of
Experience
R2.4B
GENERATED IN CUMULATIVE DEALS FOR RIGHTS HOLDERS IN THE LAST THREE YEARS
OUR DIVISIONS
Specialised Divisions, Unified Vision
Megapro Marketing
With 40 years of industry experience, Megapro is unmatched in unlocking the commercial value of sport — connecting brands with South Africa’s top sports teams, events and stadiums.
We are the trusted commercial partner for some of the biggest sports rights holders in the country, including SA Rugby, the South African Football Association (SAFA), Cricket South Africa (CSA), and many provincial rugby and cricket unions.
Megapro Hospitality
Megapro delivers professional hospitality and event management services across South Africa’s top sports and entertainment events, offering clients VIP access to all the action in a world-class environment.
Megaview
Megaview is South Africa’s leading provider of LED rental and sales solutions, delivering large-scale visual displays for sports, entertainment, and corporate events.
MegaLive
MegaLive is a cutting-edge content creation entity, specialising in live and packaged sports productions.
Signet Licensing
Signet Licensing is a specialist South African sports and brand licensing agency, focusing on licensing, corporate sales, e-commerce, event merchandising, and retail.