Licensing and Merchandising
Overview
Comprehensive Sports and Brand Licensing Solutions
Signet Licensing, a division of Megapro, is a leading sports and brands licensing agency in South Africa. Our services include:
Licensing
We create and manage premier sports and event licensing programmes in South Africa and internationally.
Event Retail
We specialise in event merchandise and retail management for major events across South Africa, delivering end-to-end solutions on event days — from staffing and point-of-sale systems to shop fitting and onsite retail operations.
Corporate Sales
We help sponsors bring their team partnerships to life through impactful, co-branded merchandise.
E-Commerce
We build and manage customised e-commerce platforms for corporates, teams, brands, and events — covering everything from website development and product creation to warehousing and order fulfilment.
Activations
We plan and manage engaging event activations that connect rights holders and sponsors with fans.
With over 128 years of combined experience, our team is dedicated to helping you elevate your brand.
Our Work
Successful Programmes
Licensing
Event Retail
Corporate Sales
E-Commerce
Why Signet
Pioneering Licensing Excellence since 1993
Signet is the most experienced sports licensing agency in South Africa, executing programmes that deliver world-class results for all stakeholders.
01
Extensive Industry Experience
Over 28 years experience delivering proven and comprehensive licensing programmes for South Africa’s leading sports organisations, brands, and events.
02
Comprehensive Innovative Solutions
We offer fully integrated services — from licensing strategy and programme development to merchandising, retail operations, and brand management, ensuring seamless execution.
03
Client-Centric Approach
We treat every new programme as a partnership, aligning our expertise with your objectives to deliver measurable results.