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Co-branding, Licensing & Merchandising
Sports licensing is evolving beyond traditional supporter merchandise. From lifestyle products and co-branding to culturally relevant collaborations, sporting properties are…
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CATCH YOUR SHARE OF R2M | YESPLAY PRO20 CUP SET TO REVIVE DOMESTIC CRICKET
Cricket South Africa has welcomed YesPlay as the title sponsor of the newly formed YesPlay Pro20 Cup. The multi-year partnership…
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Rugby Sponsorship Beyond the Logo
Rugby sponsorship in South Africa is evolving beyond logos and exposure. Brad Guymer, GM Rugby at Megapro, explores how brands…
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Newlands Cape Town unveils a new identity for one of the world’s most iconic sporting venues
Western Province Cricket Association (WPCA) has unveiled a new identity for Newlands Cape Town, celebrating the venue’s rich heritage while…
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Western Province Cricket launches the Western Province Cobras
Western Province Cricket Association (WPCA) has launched the Western Province Cobras, bringing together the proud legacies of Western Province and…
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JONSSON WORKWEAR JOINS CSA FAMILY AS OFFICIAL SPONSOR TO THE PROTEAS
JOHANNESBURG: Cricket South Africa (CSA) is delighted to announce a multi-year partnership with Jonsson Workwear as an Official Sponsor of the…
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Stay Up to Date
Co-branding, Licensing & Merchandising
Sports licensing is evolving beyond traditional supporter merchandise. From lifestyle products and co-branding to culturally relevant collaborations, sporting properties are finding new ways to reach broader audiences, strengthen fan connections and build long-term brand value.
CATCH YOUR SHARE OF R2M | YESPLAY PRO20 CUP SET TO REVIVE DOMESTIC CRICKET
Cricket South Africa has welcomed YesPlay as the title sponsor of the newly formed YesPlay Pro20 Cup. The multi-year partnership will support the refreshed domestic T20 competition while bringing fans closer to the action through an exciting R2 million prize opportunity across the tournament.
Rugby Sponsorship Beyond the Logo
Rugby sponsorship in South Africa is evolving beyond logos and exposure. Brad Guymer, GM Rugby at Megapro, explores how brands can unlock greater value through integrated commercial partnerships, deeper fan engagement, data-driven insights and meaningful participation in rugby culture.
Newlands Cape Town unveils a new identity for one of the world’s most iconic sporting venues
Western Province Cricket Association (WPCA) has unveiled a new identity for Newlands Cape Town, celebrating the venue’s rich heritage while positioning it as a world-class destination for sport, entertainment, hospitality, business and lifestyle experiences.
Western Province Cricket launches the Western Province Cobras
Western Province Cricket Association (WPCA) has launched the Western Province Cobras, bringing together the proud legacies of Western Province and the Cape Cobras under a new professional identity that unites the province’s men’s and women’s teams.
JONSSON WORKWEAR JOINS CSA FAMILY AS OFFICIAL SPONSOR TO THE PROTEAS
JOHANNESBURG: Cricket South Africa (CSA) is delighted to announce a multi-year partnership with Jonsson Workwear as an Official Sponsor of the Proteas and the Official Workwear and Apparel Supplier to CSA.