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Co-branding, Licensing & Merchandising
Sports licensing is evolving beyond traditional supporter merchandise. From lifestyle products and co-branding to culturally relevant collaborations, sporting properties are…
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CATCH YOUR SHARE OF R2M | YESPLAY PRO20 CUP SET TO REVIVE DOMESTIC CRICKET
Cricket South Africa has welcomed YesPlay as the title sponsor of the newly formed YesPlay Pro20 Cup. The multi-year partnership…
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Rugby Sponsorship Beyond the Logo
Rugby sponsorship in South Africa is evolving beyond logos and exposure. Brad Guymer, GM Rugby at Megapro, explores how brands…
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Newlands Cape Town unveils a new identity for one of the world’s most iconic sporting venues
Western Province Cricket Association (WPCA) has unveiled a new identity for Newlands Cape Town, celebrating the venue’s rich heritage while…
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Western Province Cricket launches the Western Province Cobras
Western Province Cricket Association (WPCA) has launched the Western Province Cobras, bringing together the proud legacies of Western Province and…
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JONSSON WORKWEAR JOINS CSA FAMILY AS OFFICIAL SPONSOR TO THE PROTEAS
JOHANNESBURG: Cricket South Africa (CSA) is delighted to announce a multi-year partnership with Jonsson Workwear as an Official Sponsor of the…
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Former SuperSport CEO Marc Jury to lead Megapro as Group CEO, taking a major equity stake
Megapro, South Africa’s premier sports marketing agency renowned for its expertise across sport, media and entertainment, is pleased to announce the appointment of Marc Jury as Group Chief Executive Officer (CEO), effective 1 September 2025.