Co-branding, Licensing & Merchandising
Sports licensing is evolving beyond traditional supporter merchandise. From lifestyle products and co-branding to culturally relevant collaborations, sporting properties are finding new ways to reach broader audiences, strengthen fan connections and build long-term brand value.
Rugby Sponsorship Beyond the Logo
Rugby sponsorship in South Africa is evolving beyond logos and exposure. Brad Guymer, GM Rugby at Megapro, explores how brands can unlock greater value through integrated commercial partnerships, deeper fan engagement, data-driven insights and meaningful participation in rugby culture.