Megapro, South Africa’s leading commercial sports and marketing agency, is pleased to announce the appointment of Brad Guymer as General Manager for Rugby.
In his new role, Guymer will oversee Megapro’s extensive rights portfolio across local and overseas rugby, including the national landscape, the country’s premier franchises, the United Rugby Championship (URC) and European Professional Club Rugby (EPCR). A highly respected figure in the sporting industry, Guymer joins Megapro following a distinguished nine-year tenure at First National Bank (FNB), where he led sponsorship for major rugby and other sporting properties.
His appointment signals a strategic move by Megapro, which turns 40 this year, to further enhance its prominent role in the rugby ecosystem. Guymer’s deep-rooted relationships with major teams and sponsors, combined with his can-do approach, position him as a key driver for the agency’s future growth.
Commenting on his appointment, Guymer said, “My focus is on the rugby properties from the top end all the way through. Megapro already holds a prominent role in that landscape, and my task is to enhance it. Having worked on the brand side for over nine years, I understand that there is a relatively small basket of sponsors out there; my priority is to establish deeper relationships and truly understand the challenges they face.
“I am ready for this change and I’m inspired by the vision for the Megapro business. It is the right time to invest in sport. South African rugby, in particular, is exceptionally well-positioned, and I am committed to forging the partnerships and managing the narratives that will unlock that value.”
Marc Jury, CEO of Megapro, added, “We are thrilled to welcome Brad to the Megapro leadership team. His reputation for getting things done and his intricate understanding of what sponsors require is second to none. Having sat on the other side of the table for so long, Brad brings a unique perspective that will be invaluable to our rights holders and our partners. His aspirations align perfectly with where we are taking Megapro, and I have no doubt he will be instrumental in evolving how we package and sell the incredible story of South African rugby.”
Guymer’s appointment is effective April 1.
